Frequent promotions drive traffic but quickly erode margins. Optium connects pricing, demand forecasting, and procurement to balance sell-through with profitability. It identifies which SKUs to discount, when to replenish, and how deep to go — ensuring every campaign grows revenue without wasting stock.
Demand is highly seasonal and project-driven, making planning complex. Optium unites forecasting, pricing, and promotion optimization to anticipate peaks, secure availability, and avoid costly overstocks. Retailers gain visibility into true campaign ROI while keeping capital efficiency high.
Constant markdowns and shifting consumer expectations make profitability fragile. Optium integrates pricing, demand, and paid media to coordinate discount depth and campaign timing. Dynamic pricing reacts to market changes in real time, maximizing sell-through and promotion impact while safeguarding margins.
