Our mission
We help SMEs compete on equal terms with large corporations through an intelligent platform that automatically optimizes pricing, inventory, and digital marketing investment in a scalable and adaptable way.
Behind every model, a mindset built to challenge convention
About
Our vision
Our vision is to transform the management of pricing, inventory, and digital marketing into an intelligent and automated process that drives growth and competitiveness in a constantly changing market — becoming the global solution that helps companies unlock the full value of their data, long underutilized due to the lack of adequate tools.
Meet our founders
GUILLEM ESCOLANO
Co-founder & CEO
JOSE RODRÍGUEZ
Co-founder & CTO
Our story
Optium was born from a real need identified in the day-to-day reality of retail. Retailers face the constant challenge of managing thousands of products with fragmented systems and manual processes that slow down decision-making. The result is disconnected strategies, inefficiencies, and lost opportunities.
In an increasingly competitive environment, large corporations took advantage of advanced data-driven tools, while small and medium-sized businesses were left without accessible solutions to compete on equal terms.
Optium emerged to bridge this gap: a cloud-based SaaS platform designed to unify and intelligently optimize pricing, inventory, and digital marketing — helping every retailer transform complexity into profitable growth.