Promotion Planner
Promotions can be powerful growth drivers, but when poorly executed, they drain margins and create stock imbalances. Optium's Promo Planner allows you to design, simulate, and measure campaigns before launch, ensuring every action is science-based. By connecting promotions with pricing, demand forecasts, and inventory, you turn discounts into a strategic advantage rather than a cost.
Book an appointmentSimulate promotions and forecast their financial impact
Model every promotion before launch. Optium simulates the effect on margin, demand, and inventory to predict ROI and prevent costly over-discounting. Choose only the strategies that maximize profit and sell-through.
Ensure campaigns align with stock levels and demand
Run promotions that match real availability. Optium links promotional rules with live stock data and demand forecasts, so you never discount out-of-stock items or cannibalize products that sell organically.
Avoid excessive discounting and margin erosion
Protect profitability by defining discount depth and duration scientifically. Optium recommends optimal price reductions that stimulate demand without destroying long-term margins or brand perception.
Monitor ROI with real-time performance tracking
Gain instant visibility into promotional performance. Optium tracks margin recovery, sell-through rates, and uplift in real time, enabling teams to fine-tune campaigns dynamically as results unfold.
