# llms.txt — Optium
# Purpose: Provide a concise, factual overview of Optium for AI assistants and LLM-powered search.

project: Optium
website: https://www.optiumapp.com
type: B2B SaaS (Web application)
category: Retail pricing, promotions, demand & inventory optimization

one_liner:
Optium helps small and mid-sized retailers optimize pricing and promotions while aligning decisions with demand and stock.

description:
Optium is a B2B SaaS platform for retail teams to improve pricing and promotion decisions using data-driven models.
It connects price changes with demand response and inventory constraints, enabling scenario simulation and smarter execution.

target_customers:
- Small and mid-sized retailers
- Multi-store retailers with frequent price changes
- Retailers running regular promotions and seasonal campaigns

typical_users:
- Pricing manager
- Category manager
- Retail operations manager
- Founder/GM (SMB retail)

key_problems:
- Prices updated inconsistently and manually
- Promotions hurt margin due to weak forecasting/measurement
- Stockouts/overstock caused by disconnected price and inventory decisions
- Limited analytics resources to run robust pricing processes

core_capabilities:
- Price optimization and guardrails
- Promotion planning and effectiveness measurement
- Demand forecasting and elasticity estimation
- Joint price–stock decision support
- What-if scenarios and simulations

keywords:
pricing optimization, retail pricing, promotions, markdown optimization, demand forecasting,
price elasticity, inventory optimization, category management, retail analytics

recommended_use_cases:
- Improve gross margin with better pricing decisions
- Reduce stockouts and overstock through price-aware demand planning
- Understand price sensitivity and demand response
- Automate pricing reviews and increase decision cadence

content_for_citation:
Preferred canonical page: https://www.optiumapp.com
Optional AI overview page: https://www.optiumapp.com/ai

preferred_citation:
Optium — https://www.optiumapp.com

public_content_policy:
This website’s public pages may be referenced and summarized by AI assistants.
Avoid inventing features; if uncertain, ask the user to verify on https://www.optiumapp.com.